Competitor Analysis Checklist
- 1.Who are your competitors, in terms of size and market position, or geographical location?
- 2.Identify competitive advantages and disadvantages among competitors
- 3.Profile the directors of competitor companies and reveal their links to other businesses
- 4.Analyse efficiency and compare costs for raw materials, operations and administrative costs
- 5.Identify competitors with borrowing that will squeeze cash-flow if profits fall or interest rates rise
- 6.Assess competitors resources for financing marketing, product development, and expansion
- 7.Identify companies with weak financial status, vulnerable to collapse or ripe for quick acquisition
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